OUR MISSION AND BELIEFS

Our mission is to create and maintain digital ecosystems that facilitate individuals, businesses and groups to repair the world’s environmental and social ecosystems, one documented good deed at a time.

Greenbrand.org platform unlocks the untapped potential in motivated individual, group and business to make a difference in the environment and society. By recording, collecting, and uniting each "good deed," we can drive a large-scale movement of repair.

There are benefits beyond the direct environmental impact of planting a tree or picking up rubbish. There are physical and mental health benefits for individuals getting outside and interacting with Nature. There are social benefits helping provide a cleaner and more resilient home for our community.

10% of subscriptions paid by businesses and users to use our platforms will be donated to our Not For Profit (NFP) Partner organisations to support their work. Our NFP partners’ work and purpose will align with ours in protecting and repairing our environment and biodiversity.

Our company operates as a Social Enterprise and will work towards maintaining certification with relevant bodies, such as Social Traders in Australia.

We understand and acknowledge that First Nations’ people and Indigenous Cultures worldwide have ‘Caring for Country’ as a core belief and key action, connecting them with the land and waters. It’s to be hoped that by listening to, and respecting elders and knowledge holders, we each rediscover our innate human connection with Nature and our planet, our home and place.

Green Brand for Global Warming and Biodiversity Loss Issues

A digital platform focused on the environment, proudly owned, developed, and built in Queensland, Australia.

At Greenbrand.org, we set out to redefine social networking for sustainability. Soft-launched in February 2023, our cloud-based platform offers an eco-focused alternative, free from intrusive algorithms, privacy issues, and profit-driven motives.

Businesses depend on nature, as half the global economy is tied to ecosystems and 85% of consumers prioritize sustainability. Greenbrand.org provides a platform for businesses to track and showcase customized ESG impact data, enhancing ESG reporting and driving meaningful engagement with employees and customers.

Traditional volunteering rates are declining due to our increasingly busy lives and unpredictable schedules. Greenbrand.org bridges this gap by allowing you to record your good deeds, at a time and place convenient to you.

Join Greenbrand.org, where social networking meets environmental consciousness. Together, we can create a greener, more sustainable world, one documented positive action at a time.

MEET THE TEAM

Cameron Tolmie (Co-Founder) has always been passionate about the environment and Australia’s unique and vulnerable wildlife and ecosystems. He had the idea for the Green Brand platform whilst walking along a Brisbane park pathway and noting that virtually everyone carried their smart phone whilst walking in the urban bush. The platform can be thought of as a digital evolution of the 1980s “Adopt a Highway” program for caring for our urban green spaces. He grew up and went to school in Toowoomba and then completed a pharmacy degree at the University of Queensland (UQ) in 1991. He spent some 22 years in the pharmacy industry in Australia and the UK, including owning and running his own pharmacy in Brisbane. After selling the pharmacy and completing a Degree in Business Management at USQ he worked almost 10 years at a Nab bank running a team in the post credit approvals area. He left his corporate job in August 2022 to dedicate fully to greenbrand.org.

He has two daughters and is often found with secateurs removing invasive vines from Brisbane’s trees. He loves sport but tortures himself by supporting the QLD Reds and Wallabies Rugby teams.


Soyun Yoon (Co-Founder) is a full-stack developer who brought the vision of greenbrand.org to life through her expertise in SaaS programming and AWS. With two decades of experience in the IT industry, she continues to contribute to innovation and sustainability.

She loves exploring nature with her dogs.

Nature’s Social Network

WHAT'S GREAT ABOUT GREENBRAND.ORG?

🌱 🌍   Greenbrand.org - Where Your Actions Reshape the World!  🌻

🌟 Embark on a journey of positive change with Greenbrand.org – your gateway to making a real impact on our planet's future. 🌱

🌐 Together, Unstoppable: Imagine the possibilities when a global community unites for a shared cause. Let's write the story of our world, one green action at a time. 🌱

🌻 Join the Movement: Co-Founder Cameron Tolmie's unwavering love for the Australian Bush led to the birth of Greenbrand.org. He envisioned creating a brighter world for the next generation. 🌱

📈 Track Your Impact: Watch your progress with our user-friendly tracking system. Measure the trees planted, litter removed, and habitats preserved – all contributing to a greener, cleaner planet. 🌱

📸 Empower with Evidence: Capture your eco-endeavors in action through photos and map pins. These tangible proofs become your legacy, showcasing the transformations you've sparked. 🌱

📈 Brands can use transparent real-time customised ESG data for ESG reporting, enhancing their brand image, and strengthening connections with consumers. 🌱

🌟 Deeds Rewarded: Every good act deserves recognition. Accumulate points for your positive contributions and shared narratives. Watch as your points materialize into real-world impact. 🌱

💲 Gifting for Growth: Inspire others and be inspired. When your actions resonate, fellow users can express their appreciation by sending monetary gifts through Stripe connect. 🌱

🌎 Be the Change: Witness the transformation as your individual actions create a ripple effect of environmental goodness. From cleaning up local streams to planting trees, every contribution matters. 🌱

🌏 Your Legacy Awaits: Greenbrand.org isn't just a website; it's a movement for a healthier planet for today and tomorrow. 🌱

🌿 Visit and join Greenbrand.org today where your actions leave a lasting imprint. Join us in crafting a sustainable legacy for generations to come. 🌏 🌿